Response Simon Sinek Why

The video Why by Simon Sinek was very interesting. He discussed how most company advertise and then he discussed how the unique companies advertise. The difference between these two different kinds of companies is that most companies tell you the facts about their product but the unique companies says what the purpose of their product is. As Simon Sinek said in the video, "people buy why you do it." People want to be confident that what they are buying has more than just a list of facts but something that you can believe in. This translates over to interior design. As we been learning in class you can not just say what you plan on doing with a space you have to sell an idea a purpose and a goal that is reflects in your design. You can go a lot further with an idea if you and the people you are working with believe in the idea.